The people who build, fund and buy consumer brands read Consumer VC
Conversations with top investors and the founders building the next wave of consumer, every week.
newsletter open rate
investors at VC and PE firms, including L Catterton and VMG
global strategics, including PepsiCo, Unilever and Mars
Subscribers include executives from
Sponsorship opportunities
Three ways to reach consumer founders, operators and investors.
Podcast
Weekly conversations with founders and venture capital investors shaping the consumer ecosystem.
2,000+ downloads per episode
1 episode per week
Consumer Update Newsletter
A newsletter on the deals, funding rounds, and acquisitions shaping consumer brands from the week.
9,000+ subscribers
40% open rate
1 issue per week
Socials
All content is cross-promoted across social media, including Mike Gelb's LinkedIn audience.
26,000+ LinkedIn followers
Notable past guests
Founders
- Steve Case — AOL
- Ty Haney — Outdoor Voices
- Andy Dunn — Bonobos
- Seth Goldman — Honest Tea
- Joe Kudla — Vuori
- Pete Maldonado & Rashid Ali — Chomps
- Andrew Dudum — Hims & Hers
- Allison & Stephen Ellsworth — Poppi
- Jason Karp — HumanCo
- Lindsay Kaplan — Chief
- Ariel Kaye — Parachute
- Matteo Franceschetti — Eight Sleep
- Sam Corcos — Levels
Investors
- Clayton Christopher — Astö Consumer Partners
- Jesse Draper — Halogen Ventures
- Rick Heitzmann — FirstMark Capital
- Charles Hudson — Precursor Ventures
- Susan Lyne — BBG Ventures
- Carter Reum — M13
- Nicole Quinn — Lightspeed
- Nagraj Kashyap — SoftBank Vision Fund
- Michael Duda — Bullish
- Sarah Kunst — Cleo Capital
- Eric Paley — Founder Collective
- Mike Duboe — Greylock
- Wayne Wu — VMG Partners
and 300+ more
Sponsorships: Mid-rolls, Newsletter Ads
Each package runs weekly for 4 or 12 weeks.
Podcast Only
12 weeks: $5,400 (save $600)
- 45-second mid-roll ad read by Mike
- Company tagged in Mike's LinkedIn post for each episode, reaching 26,000+ followers
Podcast Plus Newsletter
12 weeks: $8,100 (save $900)
- Everything in the Podcast package
- “Brought to you by” placement in the Consumer Update every week: one-line description and link, up to 30 words
- Your brand shows up on the podcast, Consumer Update, and LinkedIn in the same week
Presenting Partner
12 weeks: $15,000 (save $1,500)
- Everything in Podcast Plus, upgraded to main sponsor of the Consumer Update: top-of-issue feature with up to 100 words, customer proof, and a CTA button
- Category exclusivity: no competing sponsors on the podcast or newsletter while you're live
Dedicated Partner Episodes & Articles
Tell your story in depth, with your own episode or newsletter article.
Partner Episode
$2,000 for Podcast Plus and Presenting Partner sponsors
Formats: education on the problem you solve, customer case study, or founder story
- One full episode hosted by Mike, with no other ads
- Feature in that week's Consumer Update
- LinkedIn post from Mike, reaching 26,000+ followers
- Audio and clips to use on your own channels
Partner Article
$2,500 for Podcast Plus and Presenting Partner sponsors
Formats: education on the problem you solve, customer case study, or how-to guide
- 600-800 word article written by Mike
- Dedicated send to 9,000+ Consumer Update subscribers
- Permanent Substack post and a LinkedIn post from Mike
- One round of fact-check revisions, plus rights to share it
Custom projects, like co-branded research reports, are priced on request.All partner content is clearly labeled, and Consumer VC keeps editorial control.
